Wikinomics and Mass Collaboration
Don Tapscott is chairman of business strategy think tank New Paradigm (now nGenera) and author of the world bestseller Wikinomics. On 5 September, Tapscott will address one of the most profound changes of our time in his keynote speech “How Mass-Collaboration Changes Everything”. Wikinomics shows how masses of people can participate in the economy like never before and how smart firms can harness collective capability and genius to spur innovation, growth, and success.

The Net Generation has grown up
At talk the future®, Tapscott presents not only Wikinomics but also his brand new book Grown Up Digital, which will be released in December 2008. Grown Up Digital is the follow-up to the acclaimed bestseller Growing Up Digital that explores how the digital generation is revolutionising society. Grown Up Digital revisits the Net Generation as its members turn 30, enter the work force and market, and establish their roles as life-long learners and contributors to society.

World premiere: The best of the best in Krems/Austria
Apart from Don Tapscott, the international top speakers Andrew McAfee, Professor at the Harvard Business School, and Bret Swanson who became globally known with The Coming Exaflood, make the conference talk the future^® a unique business networking event. Workshops and case studies are hosted by successful companies, such as Apple, Wikipedia, Fabasoft, T-Mobile, BMW and Cisco. The attendants will have the opportunity to learn how to integrate web 2.0 applications, mobile services, social networks and information management into their business strategies.

Helmut Fallmann, chairman of the software company Fabasoft, the partner of the IMC University of Applied Sciences Krems, states with regard to the event: “With talk the future® we bring together for the first time the three top international master minds Don Tapscott, Andrew McAfee and Bret Swanson. We offer the participants the unique opportunity to connect with the elite of international business and science.”

talk the future^®talk the future® - The Future of Work and Business Conference takes place from 5 to 6 September 2008 at the IMC University of Applied Sciences Krems, Austria. The conference fee of € 1,490 + VAT includes welcome coffee, business lunch and refreshments during breaks. Hotel and transfer assistance is provided by the congress office. Further details: office@talkthefuture.com or www.talkthefuture.com

IMC University of Applied Sciences Krems
The IMC University of Applied Sciences Krems offers courses in business science, international management and eBusiness that are known far beyond the borders of Austria. talk the future® at Campus Krems will unite science and business.

Picture: Don Tapscott, image credit: IMC FH Krems

FABIT - press contact:
Ulrike Kogler
Phone: (+43) 732 60 61 62
office@talkthefuture.com